Sunday, April 21, 2013

AACC Preconvention Workshop on Social Media

Happy to report that the workshop went fantastically well! We had a great range of attendees, from all around the U.S. and even Denmark and Canada. Also a great range of professional backgrounds; doctoral students, Deans, faculty, district administrative staff - it made for some really interesting discussions and everyone came away knowing more about using social media at their college.

High interest topics that the attendees wanted to know about:

  • How to manage multiple social media accounts
  • How to deal with inappropriate content
  • When to use/not use social media for emergency notification
  • How to measure student use/overall effectiveness
My co-presenter Alexis Kirschner Tappan from Central New Mexico Community College provided a great overview of how her staff manage social media platforms at the college. She also explained the approach they use to managing content and demystified many of the processes such as how to balance serious vs playful content. 

I presented on a pilot project I coordinated last year at Laney College, the Laney College Student Success Network. The LSSN is a student engagement platform based on the platform built by GoingOn Networks. There were many good questions and lots of interest because using social media for student engagement and retention is still not so common among colleges, more often we see efforts with a classroom focus, recruitment and admissions and student life.

Workshop details:

Preconvention Workshop I -- What Social Media Engagement Means for Your College
Date: Saturday, April 20, 1:00 p.m. - 4:30 p.m.
Price: $240

Social media channels like Twitter, Facebook, Pinterest, and You Tube are valuable channels for you to reach your audiences. There are so many of them popping up, it often seems like we are throwing spaghetti on the wall to see what sticks. However, using these channels strategically will save time and bring positive results. Hear from your colleagues about what is working on their campuses as they take advantage of these 24-hour networks.

David Reed, Learning Center Project Director, Skyline College, CA
Alexis Kerschner Tappan, Senior Director of Marketing and Public Relations, Central New Mexico Community College